Janet Bassett

Janet has real knowledge about what works in the market place to attract purchasers locally, nationally and internationally.
Expertise, integrity, and trust are the most important elements in any real estate transaction.  Her reassuring nature and genuine concern for successfully meeting her customers and clients real estate needs is uppermost throughout the entire process. Janet’s customers and clients benefit greatly from her expertise as a 25-year strategic marketing specialist in luxury real estate with proven award-winning core competencies to drive sales.

When a selling a home, Janet is a formidable marketing force with smart thinking to attract the exact right purchaser for your property.  For over 15 years, Janet held the position of Marketing Director for one of the leading independent real estate brokerages in Southwest Florida and saw the brokerage grow from $150 million to $2.4 billion. She received accolades for masterminding strategies for The Lake Club Experience that drew over 10,000 attendees and is known for her dynamic creative solutions to target the exact right buyer for your home.

From owning her own advertising agency, JBassettMarketing.com which specializes in residential real estate to her ability to do in-depth research, planning, and skilled negotiations complements her creative sales abilities. Let her passion for the business, her energy and enthusiasm work in your favor in either marketing or purchasing a home. Her personal attention to every aspect of the process will make your experience a pleasant one. Janet realizes that the most important asset is your real estate from contact to closing. She has extensive knowledge of Sarasota and the barrier islands and she is here for you.